2013, MILANO (ITALY)
De Agostini, the place where history and new becoming are one and the same. An efficient workplace must reflect the needs and values of the business it accommodates. If the objective is to gather in one building a number of companies that belong to the same Group, the project must necessarily solve several complex issues. And if the Group is, on top of it all, a business with a legacy such as De Agostini, the elements to exploit and consider are so varied and many that the project foremost becomes an experience of understanding those elements, before reaping the most out of them. A sort of journey within an entrepreneurial tale. Designers at Milano Layout, the firm of architects chosen by the client to create its new headquarters in Brera, a town on the outskirts of Milan, realized that the offices which had formerly housed the various companies, a true "Museum of contemporary design" had been collected over the years, one that was well worth preserving. Thus, a research began for the most modern furnishing that would agree and enhance the designer icons owned in-house but, above all, that would be suitable to functional yet beautiful workstations. The Frame + system in its administrative and executive versions is the perfect answer. A 360° product with linear aesthetics to satisfy any spatial requirement. This project focuses much on the value of "working well", in a fair and comfortable environment, surrounded by ergonomic and amenable furnishing. Setting out with these goals in mind, the indoor spaces have been configured with a rational sense, maintaining fluid pathways and thus guaranteeing practicality and exchange between employees, without invading their privacy. The result: floodlit offices, predominantly white in harmony with the warm pavement with a timbre of wood. Offices where it is nice to work in.