SINETICA @ORGATEC 2018
Digitalization and new international economic scenarios have influenced the life of every individual in a significant way. The contemporary work style is increasingly social, mobile and collaborative. Therefore, it becomes necessary to rethink spaces: the boundaries between public and private life intersect, but the necessity of feeling good remains unchanged. It is precisely in this light that “Smart Your Life” is born, a project that embraces the vision of the Mezzalira Investment Group, represented at Orgatec 2018 through a new way of interpreting the space where the protagonist is the person who lives it.
Sitland and Sinetica, in partnership with the Architecture Firm Mantero Associati of Milan, specialized in Office Design, give life to a space to experiment. 240 m2of surface that take shape with furniture solutions to live: design reappropriates its true meaning, in which function and aesthetics are essential.
“Freedom”is our favourite word for illustrating the space without borders imagined for Orgatec. Freedom to do what we must or what we want, but always at our ease. Man’s greatest desire is to feel free, and the space in which we live is one of the elements that conditions this sensation the most.
With this intent, we have designed a space that, also thanks to the synergetic work with other companies of the Group, is capable of interpreting the claim “Smart your life” by going beyond the office, so as to offer that feeling of wellness and freedom that everyone would like to enjoy at any time of the workday.
NEW ORGATEC 2018 PRODUCTS
New solutions like “We meet” and “You fit”by Sinetica and Sitland’s “On” system are born in conjunction with the project Smart your life. The range of finishes for fabrics, floors and structures is enhancedto offer more solutions to the market. Product research and development get new certificationson Made-in-Italy and sound absorption, as in the case of Sitland’s Cell 128. The “Captain” collection by Sinetica is extended with the prestigious and multimedia “Captain Heaven” seating. The two historical collections become “Diamond Evo” and “Frame Evo”, having evolved not only in terms of design, but also in the blending of all the components for “cabling” and accessories (screens, lamps, etc.), which allows a simplified management for product reconfigurability and customization purposes.
In an integrated Group logic, Rotaliana, THE lighting brand, previews its “Eden” collection at Orgatec — a solution suitable for office and commercial environments, thanks to its soundproofing characteristics.